Maritime
Digital Twin
Technology

Everything you need to accurately represent Ataris in print, broadcast and digital media.

Media Enquiries

Samuel Lee

Founder & Managing Director

Get in touch

Who is Ataris?

We deploy digital twin solutions across global shipping fleets making complex vessel environments data-driven and accessible.

Ataris is a maritime technology company at the forefront of digital twin deployment for commercial shipping. Our flagship product, Mari-Twin, translates real-world vessel environments into powerful, accessible data tools used by technical and operational teams worldwide.

We work with major fleet operators to reduce rework, improve planning efficiency, and enable better decision-making across geographically distributed teams — bringing modern digital capability to one of the world’s most critical and traditionally analogue industries.

Founded by former Royal Navy personnel with deep roots in technical ship management and retrofit delivery, Ataris combines first-hand operational expertise with cutting-edge digital engineering.

Mari-Twin

Flagship Digital Twin Platform

10+ Years

Industry
Experience

Global

Fleet
Deployments

Royal Navy

Founded
Leadership

Leadership

Samuel Lee

Founder & Managing Director

Samuel Lee is the Founder and Managing Director of Ataris, a maritime technology company focused on deploying digital twin solutions across global shipping fleets. He is a former Royal Navy submariner, bringing first-hand operational experience of complex marine environments to his work.

With over a decade in the shipping industry, he has worked across technical ship management, retrofit delivery and early-stage technology ventures, developing a practical understanding of how vessels are operated, maintained and modified over time.

At Ataris, Samuel leads the development and deployment of Mari-Twin, working with major operators to translate complex, real-world vessel environments into accessible, data-driven tools. His work focuses on making digital twins commercially relevant, supporting more efficient planning, reducing rework and enabling better decision-making across geographically distributed technical and operational teams.

Logo Variants

Primary
Dark

Preferred use white on Ebony Clay

Transparent
Dark

Dark text, use on light backgrounds

Transparent
Light

Light white text, use over imagery

  • DO

  • Use these assets to link to Ataris in digital contexts
  • Use these graphics when mentioning Ataris in articles or print
  • Always provide adequate clear space around the logo
  • Use the logo at any size as long as it can breathe
  • Use single-colour versions: white, ebony, or tangerine only
  • DON’T

  • Do not use to brand your own company or website
  • Do not manipulate logos or imply false association with Ataris
  • Do not use artwork from our site without written permission
  • Do not stretch, rotate or recolour logo assets
  • Do not reproduce brand imagery without prior approval

The graphics provided are protected under intellectual property laws and remain the property of Ataris. Do not display graphics in a way that implies relationship, endorsement or partnership without written permission from Ataris management. If in doubt, get in touch.

Colour Palette

Ebony Clay

#292E3F
CMYK 82, 74, 50, 51

Tangerine

#F48400
CMYK 1, 58, 100, 0

Bright Turquoise

#27C7F7
CMYK 63, 0, 0, 0

Trout

#505A66
CMYK 71, 57, 45, 23

Concrete

#F2F2F2
CMYK 4, 2, 2, 0

Typography

Typeface | Headings

Montserrat

60px Headings
Weight 400
Display Use

Typeface | Body Copy

Montserrat

19px Body
Weight 300
Long-form Text